Omnicom Partners With AWS For Generative AI For Advertising Campaigns

Omnicom Group Inc OMC collaborated with Amazon.com Inc's AMZN Amazon Web Services (AWS) for using generative AI for advertising campaigns.

As part of the deal, Omnicom will use AWS generative AI and machine learning (ML) services, including Amazon Bedrock and Amazon EC2 Trn1n instances, to accelerate the transformation of advertising campaign development.

"The innovation, security, simplicity, and reliability of AWS machine-learning and generative AI services help us accelerate our data capabilities to deliver transformational innovation and results to our customers. We look forward to getting unique access of AWS models and together pioneering the complete transformation of the advertising campaign end-to-end journey together," said Jonathan Nelson, CEO of Omnicom Digital.

In addition, Omnicom boosted its partnership with Adobe Inc ADBE through a joint initiative to provide enterprise generative AI capabilities to their shared clients. 

Moreover, Omnicom partnered with Albertsons Companies Inc ACI to offer its clients a first-to-market holistic view of their cross-channel video investment.

Also, the company disclosed a collaboration with Alphabet Inc's GOOG Google Cloud for unique access to the Vertex AI platform.

Price Action: OMC shares are trading higher by 0.19% at $94.68 on the last check Thursday.