Adobe Plans Global Expansion Of Firefly With Text Prompts In Over 100 Languages

Adobe Inc. ADBE is expanding Firefly, its portfolio of generative AI models, to support text prompts in over 100 languages.

The move will enable users worldwide to generate images and text effects using their native languages in the standalone Firefly web service. 

The service will also be localized in 20 languages with French, German, Japanese, Spanish, Brazilian, and Portuguese versions.

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Since its launch over three months ago, Firefly has generated over one billion images and is now integrated directly into Photoshop, Express, and Illustrator.

"Today's announcement is about making Firefly accessible to more people in their preferred languages, so they can continue to leverage our unique model to bring their imagination to life," said Ely Greenfield, CTO, Digital Media at Adobe. 

Price Action: ADBE shares are trading lower by 0.31% to $503.20 on the last check Wednesday.