Promising Area Of Growth - Singing Machine Expands Retails Presence With Walmart

Singing Machine Company, Inc MICS launched a new party accessory product line, now available in 866 Walmart Inc WMT stores nationwide.

The new program announced will be merchandised inside the Walmart Celebrations Party & Occasions department and feature Singing Machine's Celebration Mic.

The Kids Celebration Microphone targets an affordable yet feature-rich product targeting the children's party and event market. 

Also Read: Singing Machine Joins Hand With Vendo Commerce To Aid Amazon Sales

It features a variety of pre-recorded songs, multi-colored LED lights, and an integrated speaker.

The Celebration Mic is available now with a retail price of $9.97.

"As the largest U.S. retailer, and our largest single customer, Walmart is a critical part of our consumer electronics sales model," said CEO Gary Atkinson.

Price Action: MICS shares are trading higher by 24% at $1.96 on the last check Tuesday.