Mattel's Fisher-Price Launches Its First-Ever Sensory Line Of Toys

Mattel Inc MAT brand Fisher-Price has launched its all-new Sensory Bright line featuring a range of products offering visual, auditory, tactile, and olfactory experiences.

The new toy line is expected to promote inclusive, open-ended play for children three and older and encourage exploration, problem-solving, and creativity.

The new items will be available exclusively at Target Corp TGT.

The full line of Fisher-Price Sensory Bright includes Fisher-Price Sensory Bright Light Station ($49.99), Fisher-Price Sensory Bright SpinnyScopes ($6.99), Fisher-Price Sensory Bright Squish Scape ($11.99), and Fisher-Price Sensory Bright Squeeze 'n Sniffs ($10.99/2 pk).

"Sensory play is an important tool for childhood development, and we know that every child can benefit from activities that stimulate the brain through things like light, touch, and sound," said Krystal Starke, Childhood Development Expert, Fisher-Price Play Lab.

The Fisher-Price Sensory Bright Line is available today exclusively at Target online and in-store. 

Price Action: MAT shares are trading higher by 2.94% at $21.34 on the last check Monday.