AI For Travel: TUI Pilots ChatGPT On UK Holidaymakers

TUI AG TUIFF is bringing ChatGPT to its mobile app to test the potential of generative Artificial Intelligence (AI). 

The initiative will be piloted on mobile app for U.K. customers.

The new feature provides customers with informative responses about holiday destinations and personalized recommendations for excursions, activities, and attraction tickets.

Depending on the level of detail the customer provides, the app will provide a more refined and relevant shortlist of descriptions, images and links for suggested experiences.

"Technologies such as generative Artificial Intelligence are influencing our lives and TUI is embracing the opportunities this provides," said CEO Sebastian Ebel.

An internal TUI AI Lab has been established to drive the initiative, acting as an open platform to provide guidance, support and training.