Sabre Corporation SABR has entered into a multi-year distribution agreement expanding its long-standing relationship with Scandinavian Airlines (SAS).
The agreement ensures Sabre-connected agencies can retain competitive access to SAS's fares and offers through the extensive Sabre travel marketplace, while also giving SAS the ability to distribute future NDC content.
The enhanced agreement with Sabre is expected to support the airline's new distribution model, aiming at providing travelers with rich, relevant SAS offers.
Sabre's Beyond NDC program provides the technology infrastructure to expand offer- and order-based airline retailing in the indirect channel.
Once activated, Scandinavian Airlines will join more than 15 carriers that are already distributing their NDC content through Sabre's global distribution system (GDS).
"We're confident that Sabre is uniquely positioned to solve the travel ecosystem challenge of providing a unified technology solution for all key industry participants that brings together EDIFACT and NDC content as we transition to a new world of Offers and Orders," said Alessandro Ciancimino, Vice President, Airline Distribution, Sabre Travel Solutions.
Price Action: SABR shares are trading higher by 2.36% at $5.20 on the last check Monday.
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