Sephora Stores Accept JPMorgan's Tap To Pay App On iPhones To Boost Cardless Payments

Sephora, a unit of LVMH-Moet Hennessy Louis Vuitton SA LVMUY, is the first J.P. Morgan Payments customer and freestanding store to promote Tap to Pay on iPhone.

JPMorgan Chase & Co. JPM recently launched the point of sale application for iPhones. The solution permits merchants to accept contactless payments using their iPhones without needing a dedicated payments card reader.

With Tap to Pay on iPhone, Sephora's Beauty Advisors can accept contactless credit and debit cards, Apple Pay, and other digital wallets anywhere in the store simply by using their iPhone.

Also Read: J.P. Morgan To Launch AI Program To Boost AI Fintech Innovation In Partnership With TIFIN

J.P. Morgan Payments will expand Tap to Pay on iPhone to U.S. merchants over the next year, including small-and-medium-sized business merchants.

"As consumer payment needs continue to rapidly evolve, this is a significant demonstration of our ability to innovate at scale to support our merchant clients through this ongoing transformation," said Takis Georgakopoulos, Global Head of Payments, J.P. Morgan.

Also See: JPMorgan Economists Discard Recession Forecast, Join Wave Of Wall Street Optimism

Price Action: JPM shares are trading lower by 0.36% to $148.94 on the last checked Tuesday.

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