More Transparency Into Digital Shelf - Criteo & Omnicom's Expanded Partnership Provides Advertisers With Next-Level Commerce Insights

Criteo SA CRTO penned a deal with Omnicom Group Inc OMC to expand their recently announced commerce data partnership.

The deal encompasses digital shelf data and insights from Criteo's widespread retailer network.

In June, the companies started the partnership to enable high precision, real-time targeting across all commerce channels and devices and at any point in the purchase process.  

With this first-mover deal, the companies aim at offering more transparency into the digital shelf, allowing brands to optimize their retail media strategies and boost online sales ahead of school re-openings and the holiday season.

"With this partnership, our insights technology will empower Omnicom's clients to better understand the impact of their advertising by gaining unprecedented visibility into their share of shelf, their share of category and more product-level insights than ever before. As we head into the busy back-to-school and holiday season, advertisers are looking to prove the value of their investments and media budget, and Criteo is giving them the tools needed to succeed in the ever-complex retail media ecosystem," said Brian Gleason, Chief Revenue Officer.

Earlier this month, CRTO reported a Q2 2023 contribution ex-TAC revenue increase of 12% Y/Y to $240.22 million, surpassing the consensus of $231.98 million. Non-GAAP EPS of $0.49 was in line with the consensus estimate.

Price Action: CRTO shares are trading lower by 0.12% at $29.24 on the last check Thursday.