Accenture's AI Vision: Invests In Generative AI Platform Writer

Accenture Plc ACN, through Accenture Ventures, has made a strategic investment in generative AI content platform Writer. Terms of the investment were not disclosed.

Writer is designed to help organizations deploy AI-driven applications to increase productivity and drive business impact across enterprise functions, including support, operations, product, sales, HR, marketing, and more.

Enterprises can integrate generative AI into their content creation and other workflows, as well as generate insights from their internal data, safely and securely.

At Accenture, marketing and communications professionals use Writer to generate written content, synthesize various content and align writing to voice and brand guidelines.

The company started using Writer in 2021 and is now scaling Writer's generative AI capabilities internally and is also preparing to offer them to clients as part of its existing capabilities.

According to a report from Accenture Research, 98% of global executives agree AI foundation models will play an important role in their organizations' strategies in the next three to five years. 

In June 2023, Accenture said it would invest $3 billion in its Data & AI practice.

Also Read: Accenture Pockets $25M Contract To Aid US Air Force Build First-Of-Its-Kind "Digital Depot"

Price Action: ACN shares are trading higher by 0.87% at $315.25 on the last check Monday.