Sabre Corp SABR has strengthened and expanded its relationship with Virgin Australia, allowing the carrier to deliver improved retailing capability while supporting its growth objectives.
Through Sabre's scalable, intelligent solutions, Virgin Australia will be able to create fares and offers.
Under the agreement, the carrier will deploy Sabre Air Price IQ and Sabre Ancillary IQ, the retailing solutions designed to help airlines increase traveler satisfaction and improve revenue management optimization.
Powered by Sabre Travel AI, the solutions will enable Virgin Australia to use flight and market insights combined with advanced machine-learning models to move from static pricing rules to intelligent real-time airfare and ancillary offers.
Virgin Australia and Sabre have also renewed their multi-year distribution agreement to ensure Sabre-connected travel agencies can continue to shop, book and service Virgin Australia's air and ancillary offers.
"Adding these new solutions reflects Virgin Australia's ambitions to move towards a continuous pricing model; delivering truly personalized experiences, while enhancing their marketplace position," said Garry Wiseman, Chief Product Officer, Sabre Travel Solutions.
Sabre Travel AI is powered by AI technology and advanced machine-learning capabilities from Alphabet Inc GOOGL.
Price Action: SABR shares are trading lower by 0.22% at $4.48 on the last check Tuesday.
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