From Vintage Vibes To Modern Street: Lee Unveils '80s-Inspired Collection With China's ROARINGWILD

Kontoor Brands Inc KTB owned denim brand Lee has unveiled its unisex apparel collection in partnership with ROARINGWILD, the China-based brand known for their streetwear.

The partnership creates a global unisex capsule showcasing the link between music and culture through streetwear. 

"This collection is a big step for Lee as it is our first fully unisex collection and one that's available globally," said Brigid Stevens, global vice president of marketing, Lee.

Also Read: Weaving Modernity With Tradition - STAUD And Wrangler Bring Out New Collection

The collection's essence is deeply rooted in the vibrant '80s, with the capsule featuring graphic tees, denim jackets, and jeans in oversized fits.

Noteworthy pieces include the Oversized Rider Jacket and the Wide Leg Jean, a piece that combines a global design perspective with a side-leg zipper.

The range is priced between $80 and $230, available in sizes XS through XL. Customers can shop the collection across Lee's digital platforms and physical outlets in the U.S. and Europe.

Additionally, the collection is featured in ROARINGWILD outlets and its online presence in China and other selected regions.

Price Action: KTB shares are trading higher by 1.23% at $42.21 on the last check Tuesday.

This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.