Taboola.Com Ltd. TBLA has expanded its multi-year agreement with Advance Local, known for its local journalism, to enhance user engagement and explore new monetization opportunities.
Advance Local will leverage Taboola's suite of products to expand its audience, optimize user engagement, and boost revenue.
The partnership builds on the relationship established in 2015 between the parties.
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Advance Local's websites currently reach over 52 million monthly readers. In addition to Taboola Feed, Advance Local plans to incorporate Taboola in various high-impact user touchpoints, including mid-article and right rail placements.
They will also explore other Taboola offerings, such as Header Bidding, to enhance monetization with their existing display ad units.
"I'm honored that Advance Local is trusting us long-term to grow their audiences, and this move into e-commerce is especially exciting as they continue to look for new ways to provide value to their readers," said Adam Singolda, Founder and CEO at Taboola. "We're looking forward to this continued partnership and helping Advance Local power their success in a holistic way."
Price Action: TBLA shares are trading lower by 0.79% to $3.75 on the last check Tuesday.
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