Baking Tech Into Pizza: Domino's And Microsoft Cook Up An AI-Driven Future For Store Operations

Domino's Pizza Inc DPZ has partnered with Microsoft Corp MSFT to utilize generative AI technology and cloud computing power for personalized orders and simplified store logistics.

Together, the companies will leverage the Microsoft Cloud and Azure OpenAI Service to transform Domino's consumer experiences by boosting the ordering process through personalization and simplification.

As part of this strategic alliance, Domino's and Microsoft will establish an Innovation Lab, to accelerate the time to market for smart store and ordering innovations.

Domino's has already been experimenting with data and AI capabilities with Microsoft as its primary cloud provider.

Domino's expects to begin piloting generative AI-powered solutions to stores and customers within the next six months.

Work on modernizing Domino's store systems has evolved into the early stages of developing a generative AI assistant to help store managers save time on daily tasks, including inventory management, ingredient ordering and staff scheduling. 

Leveraging Azure OpenAI for the customer experience is also an important element of the partnership.

Kelly Garcia, Domino's executive vice president – chief technology officer, said, "Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences, while supporting our corporate stores, franchisees, and their respective team members with tools to make store operations more efficient and reliable."

Price Action: DPZ shares are trading higher by 2.23% at $389.03 in premarket on the last check Tuesday.

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