20 Black Friday Deals: How Much Buying Power Do Shoppers Wield?

Inflation may have sapped our spending power this Black Friday.

EY-Parthenon, in a recent report, expects just a moderate 3% rise in retail sales during the 2023 holiday season, with risks leaning to the downside. That's far behind the 5.8% advance in 2022 and the 13.2% post-pandemic rebound in 2021.

Still, holiday sales are projected to reach their highest level on record, at $979 billion in 2023. In a bid to lure customers into their stores or online platforms, these retailers are offering exclusive perks:

See Also: Touchdown For Shopping - Amazon's Innovative Black Friday Football Game Integrates Commerce And Content

1. Amazon.com Inc. AMZN is populating the Black Friday feed on X (previously Twitter), which is how we learned that flash memory cards from SanDisk, Lexar and PNY are 50% off. The company is also offering its Amazon Fire HD 8 Kids tablet at a significant markdown.
2. Best Buy Co Inc. BBY brought the price of the 15-inch MacBook Air M2 down to $1,399 (on average it costs $1,699). The retailer is also offering $250 and an additional $50 discount for My Best Buy Plus and Total subscribers.
3. Crocs Inc. CROX is known for its uniquely designed clogs. One particular variant is now just $33.49 from $59.99. Find it here.
4. Dick's Sporting Goods Inc DKS, through its newly acquired Moosejaw brand, is offering $148 off its MSR Elixir three-season, four-person tent for $342.
5. Kohl's KSS, one of the most popular destinations for holiday shoppers, is offering 30% off LEGO Group products; 66% percent off on Christmas trees; and nearly half off on the Alexa-powered Amazon Echo Dot Smart Speaker.
6. Microsoft Corp MSFT is leveraging the Black Friday frenzy, namely with the gaming community. The Xbox Series S, priced at $300, is offered in a bundle that includes the console and a three-month subscription to Game Pass Ultimate, providing access to popular games like Starfield. The discounts will last until the end of November.
7. Samsung Electronics Co Ltd. SSNLF has discounts of up to $1,000 on the Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy S23 series and more. The company's Black Friday deals will be available through Dec. 3.
8. Sony Group Corp. SONY is offering a free six-month subscription to Apple Inc. AAPL Music. That's if you already have a PlayStation 5 gaming console. The offer is available for new and returning Apple Music subscribers. While new subscribers get a six-month subscription, returning and qualified Music users get five months. A regular Apple Music subscription costs $10.99 per month, so you get a $66 freebie.
9. Walmart Inc WMT has a plethora of Black Friday deals. Here's a look at what the retailer is offering: Bose Quiet Comfort Ultra for $379 (save $50) or Bose SoundLink Waterproof Speaker for $119 (save $30); 23andMe+ Premium Membership Bundle DNA Test: $129 (save $170); JBL Boombox 3 Portable Bluetooth Waterproof Speaker: $350 (save $90); and a Meta Platforms Inc META Quest 2 VR headset + $50 credit in the Meta Quest Store: $249 (save $100).
10. Zoom Video Communications ZM is believed to be offering up to 50% off its video conferencing tiers as part of a Black Friday and Cyber Monday deal.

See Also: Black Friday Bargain Bonanza For Shoppers, But Retailers Face Consumer Slowdown

10 Honorable Mentions

1. Birkenstock Holding Plc BIRK: The popular German shoemaker, which just went public, has a "last chance" section for shoppers to scan.
2. Costco Wholesale Corp COST: The big-box retailer offers a membership rate of $60 for the year. As Fool.com points out, you need to get at least $60 in value from your membership to make a Black Friday deal worthwhile. Factor that in if you wish to buy, say, a Dyson V15 cordless vacuum, which is currently on sale.
3. Dell Technologies Inc DELL: The tech company is offering Sony's PlayStation VR2 Horizon Call of the Mountain bundle for $499.99 — marking a $100 discount from the retail price. For more info, click here.
4. Gap Inc GPS: Peruse the apparel company's Black Friday page for generous discounts, including 50% off on jackets for kids and adults.
5. Macy's Inc M: According to WalletHub, Macy's has the steepest discounts when it comes to toys and consumer packaged goods. Recall how, in 2021, WHP Global set up over 400 new Toys R Us outlets within Macy's stores across the U.S.
6. Motorola Solutions Inc MSI: Remember the Motorola Razr from the early 2000s? The item is attempting a comeback as a smartphone (a 30% markdown will likely help).
7. Nike Inc NKE: The apparel manufacturer has sales of up to 60% on Pegasus 40s, Jordans, hoodies and more.
8. VIZIO Holding Corp VZIO: The Irvine, California-based company is offering discounts on some of its most popular TVs and soundbars for Black Friday. The deals include VIZIO 50" Class V-Series 4K UHD LED Smart TV V505-J for just $248 (was $268) through Jan. 31; VIZIO 75" Class-V Series 4K UHD LED Smart TV V755x-K04 for just $499.99 through Nov. 27. For more info, click here.
9. Wayfair W: The discount e-retailer has up to 80% off on furniture, bedding and holiday decor. For the next three days, Wayfair is also touting savings of up to $500 on mattresses made by Tempur Sealy International Inc TPX.
10. Williams-Sonoma, Inc. WSM: The retailer has an entire page with its special offers, including a $400 discount on De'Longhi coffee makers and espresso machines.

Now Read: Out Bargain Shopping On Black Friday? Shopify Stock Could Be An Expensive Bet

Image: Gerd Altmann from Pixabay.