Binge-Watch And Chill: Instacart Adds Peacock Premium To Its Subscription Perks

Maplebear Inc. CART, popularly known as Instacart, shares are trading higher after the company announced that Peacock Premium is now available to all Instacart+ members in the U.S. at no additional cost.

Peacock is NBCUniversal's premium streaming service that provides audiences with a singular content destination. NBCUniversal is a subsidiary of Comcast Corporation CMCSA.

Instacart's same-day delivery subscription uniquely includes Peacock, offering over 80,000 hours of top-tier entertainment, sports, movie, and news content, along with more than 8,000 hours of live sports annually.

Instacart and Peacock are premiering a custom spot, featuring iconic holiday scenes from Peacock properties across film and television, including The Office, Parks & Recreation, and Brooklyn Nine-Nine.

"Instacart+ helps deliver all of the snacks and beverages a Peacock viewer needs for a must-see TV night," said Heather Rivera, Vice President of Strategy, Partnerships, and Corporate Development of Instacart.

Upcoming titles on Peacock include exclusive NFL games on December 23 and January 13, Seth McFarlane's Ted and Apples Never Fall starring Annette Bening and Sam Neill. 

To date, Instacart has been a regular advertiser across Peacock and the NBCU portfolio – including Bravo, CNBC, E! and Today – given the media company's extensive audience across passion points that match many Instacart families.

"With TV viewing and grocery delivery at their peak during the holiday season, it's the perfect time to launch this partnership and lean into big moments across NBCUniversal," Rivera added.

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Price Action: CART shares are trading higher by 2.36% to $26.06 on the last check Wednesday.

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