Mattel Inc MAT, Paramount Global's PARA Paramount Pictures, and Temple Hill Entertainment plan to develop a live-action feature film based on the American Girl doll line.
American Girl will be distributed by Paramount Pictures and produced by Mattel Films, Paramount Pictures, and Temple Hill Entertainment.
"American Girl is a beloved franchise, rich in history and storytelling with millions of devoted fans," said President of Mattel Films, Robbie Brenner.
"We are excited to continue Mattel Films' momentum and collaborate with "Paramount Pictures, Temple Hill Entertainment, and Lindsey Anderson Beer to bring American Girl to life on the big screen."
Also Read: Amazon, Mattel Waltz Into 2024 With 'Wednesday' Themed Dolls, Collectors Sets
Lindsey Anderson Beer (Pet Sematary: Bloodlines, Sierra Burgess is a Loser) has been roped in to write the screenplay and produce.
American Girl is known for its premium dolls and bestselling books. It was founded in 1986 by Pleasant T. Rowland, a teacher-turned-entrepreneur.
Margot Robbie's Barbie, released in July, was expected to provide more than $125 million to Mattel's Dolls segment's key gross billings measure in 2023, reported Reuters.
Price Action: MAT shares closed 2.21% at $19.00 on Wednesday.
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