The World's Top 3 Most Valuable Brands In 2023: Hint — It's Not Microsoft, Walmart Or Tesla

A study compiled the top 500 valuable brands in the world in 2023, of which 10 were American.

As for the top 10 valuable brands, seven are from the U.S., two are from China, and one is from South Korea.

TradingPedia looked at the biggest companies in leading markets, including the U.S., China, Germany, and the U.K. It came up with a list of the Top 500 most valuable brands. For this, the largest brands from a total of 45 countries were identified and assessed for value.

The publication relies on brand finance for measurement purposes. Brand Finance determines brand value using the “Royalty Relief” method. In essence, researchers determine the value a company "would be willing to pay to license its brand as if it did not own it."

Here are the top three most valuable brands in the world in 2023:

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1. Amazon.com Inc AMZN: The online retailer started as an online bookshop in the 1990s. It is now the most valuable brand in the world in 2023. The Seattle-based company has an estimated brand value of $299.28 billion per Brand Finance’s Royalty Relief method estimates. This is despite losing $51 billion in brand value since 2022.
2. Apple Inc AAPL: The iPhone maker had the top position in this list last year. In 2023, the Cupertino, California-based company lost 16% of its Royalty Relief brand value, and is current worth of $297.51 billion, a notch below Amazon.
3. Alphabet Inc GOOG GOOGL: Third on the global ranking is yet another technology behemoth from the U.S.: Google. The tech giant’s brand value has increased by nearly $18 billion since 2022 to $281.38 billion.

The study ranked Microsoft MSFT and Walmart WMT as fourth and fifth on the list.

Next up was South Korean Samsung Group and China-based ICBC as 6th and 7th.

Verizon Communications VZ bagged eighth position, followed by Tesla TSLA and TikTok.

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