Asset Management Giant Apollo Tees Up New Partnership With PGA Star Patrick Cantlay, Expanding Brand Reach (CORRECTED)

Editor's note: The headline of this story has been corrected to use a more accurate descriptor (asset manager) for Apollo Global Management. 
Apollo Global Management, Inc. APO shares are trading lower on Thursday.

The company inked a new partnership with top-ranked PGA TOUR golfer Patrick Cantlay. 

Cantlay will serve as the first brand partner for Apollo, Athene, and its ecosystem as the firm looks to deliver its asset management and retirement services to a full spectrum of clients.

Cantlay had previously entered into a partnership with Goldman Sachs Group, Inc. GS in 2020 to promote Marcus, the bank's online consumer banking service, Bloomberg reported. However, their collaboration came to an end at the close of the previous year.

Starting next week at the PGA American Express Open, Cantlay will display the Apollo logo on his golf hat, the report added.

Also Read: Tiger Woods Ends Over 25-Year Run With Nike: What's Next For The Golf Legend?

The relationship between athletes and asset managers has evolved, with private equity and hedge funds now investing in sports assets like teams and media rights, the report said. 

"This relationship with Apollo will enable me to learn much more about investing and finance in general," Cantlay said in an interview with Bloomberg. 

Starting the season ranked fifth in the Official World Golf Rankings, Cantlay is an eight-time winner on the PGA TOUR.

Price Action: APO shares are trading lower by 1.65% to $95.12 on the last check Thursday.

Photo via Company.