Why Doughnut Maker Krispy Kreme's Shares Are Shooting Higher Today

Doughnut maker Krispy Kreme Inc DNUT shares are trading higher after the company expanded its national partnership with McDonald’s Corp MCD. The financial terms were not disclosed.

Customers can pick up Krispy Kreme doughnuts in their local McDonald’s restaurants later this year as part of a phased market rollout across the country. Nationwide availability at participating McDonald’s restaurants is expected by the end of 2026.

Three of Krispy Kreme’s most popular doughnuts, the Original Glazed Doughnut, the Chocolate Iced with Sprinkles Doughnut and the Chocolate Iced Kreme Filled Doughnut will be delivered to McDonald’s restaurants every day.

They’ll be available individually, or in boxes of six, starting at breakfast and lasting throughout the day.

The initiative follows a test at 160 McDonald’s restaurants in Lexington and Louisville, Kentucky, where demand exceeded expectations.

“This partnership is an exciting next step in that journey and a chance to unlock new business opportunities in the breakfast category and throughout the day,” said McDonald’s USA’s Chief Marketing and Customer Experience Officer, Tariq Hassan.

Through the partnership, Krispy Kreme expects to more than double its points of access by the end of 2026. 

Price Action: DNUT shares are trading higher by 17.8% at $14.66 in premarket on the last check Tuesday.

Photo via Wikimedia Commons