Comcast Corporation CMCSA launched a new brand of quality, low-cost internet, mobile, and streaming TV products that consumers can purchase month-to-month.
The brand – known as NOW – provides NOW Internet prepaid service and NOW Mobile, among others.
The NOW portfolio is poised to be particularly impactful for Americans looking for cost-effective connectivity.
The federal government recently announced that April is the last full month of the Affordable Connectivity Program (ACP) if it does not receive additional funding.
NOW Internet and Mobile will provide customers enrolled in ACP with another option for affordable, reliable connectivity.
According to Benzinga Pro, CMCSA stock has gained over 1% in the past year. Investors can gain exposure to the stock via IShares U.S. Telecommunications ETF IYZ and Northern Lights Fund Trust III FPA Global Equity ETF FPAG.
NOW Internet subscribers have the option to select from two prepaid plans: one offering 100 Mbps for $30 per month and another providing 200 Mbps for $45 monthly.
NOW Mobile will provide unlimited 5G data, talk and text for $25/line.
Comcast added that NOW Mobile is a new prepaid service that includes 5G data and access to more than 23 million WiFi hotspots, unlike any other provider in the prepaid category, it said in a press release.
NOW TV, available to Xfinity Internet subscribers, presents a streaming service comprising live and on-demand content from over 40 networks, over two dozen integrated FAST channels, and Peacock Premium, all for $20 per month.
NOW WiFi Pass gives customers unlimited access to more than 23 million Xfinity WiFi hotspots for $20 for 30 days.
The company said that the brand has all-in pricing and no contracts or credit checks.
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Price Action: CMCSA shares are trading higher by 0.64% to $39.24 premarket on the last check Thursday.
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