Estée Lauder Partners With Amazon, Shares Trade Lower

Estée Lauder Companies, Inc. EL shares are trading lower on Tuesday.

Estée Lauder, the flagship brand of The Estée Lauder Companies, announced its official launch in the Amazon.com, Inc. AMZN Premium Beauty store, bringing its high-performance skincare and makeup and legendary fragrances to Amazon shoppers across the country.

Melis del Rey, Amazon General Manager of Beauty, Baby, and Beauty Technology, called the partnership “a particularly significant milestone.”

According to Benzinga Pro, Estée Lauder stock has lost over 35% in the past year.

Investors can gain exposure to the stock via VanEck ETF Trust VanEck Morningstar Wide Moat Growth ETF MGRO and KraneShares Trust KraneShares Global Luxury Index ETF KLXY.

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The brand is also debuting a Virtual Foundation Tool, exclusive to Amazon.

This tool allows Amazon customers to compare multiple shades of Estée Lauder foundation virtually, find their shade, and add it right to their Amazon shopping cart.

Price Action: Estée Lauder shares are trading lower by 1.96% to $87.51 at last check Tuesday.

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