Meet Magic Apron: Home Depot Launches Generative AI Tool To Enhance Spring Shopping

Home improvement retailer Home Depot Inc HD has introduced a new tool named Magic Apron which utilizes generative AI to support customers with various home improvement tasks.

Created to address both how-to and product-related queries, Magic Apron provides expert help in time for the busy spring shopping period. Available 24/7, it assists customers with their project and product questions at any time.

Magic Apron is a unique set of tools driven by advanced language models. These models are trained on The Home Depot’s product database and project expertise, as well as a wide array of online sources, to enhance search results and provide better customer support.

With its debut, Magic Apron stands as the first AI-powered tool specifically designed for the home improvement industry, according to Home Depot.

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“Home Depot customers have always relied on the expertise of our orange-aproned associates in the aisles of our stores to answer questions and help them solve problems,” said Jordan Broggi, executive vice president of customer experience and president – online.

“Magic Apron is designed to bring that same expertise to the digital world, leveraging our proprietary knowledge base to support our customers and give them the confidence to tackle their home improvement projects, anytime, anywhere.”

For instance, customers getting their lawns ready for spring can ask Magic Apron questions about aerating, overseeding, fertilizing, and controlling weeds.

The tool provides step-by-step instructions, product recommendations, and expert advice. Currently, Magic Apron is available on millions of product pages on homedepot.com and through The Home Depot’s mobile app, offering customers easy access to helpful project guides and product reviews.

Magic Apron will soon be available on The Home Depot’s Pro B2B site, providing tailored support for professional contractors and business account users.

Price Action: HD shares are trading higher by 0.17% at $387.00 at last check Thursday.

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