Decoding Booking Holdings's Options Activity: What's the Big Picture?

Investors with a lot of money to spend have taken a bullish stance on Booking Holdings BKNG.

And retail traders should know.

We noticed this today when the positions showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.

Today, Benzinga's options scanner spotted 10 options trades for Booking Holdings.

This isn't normal.

The overall sentiment of these big-money traders is split between 50% bullish and 50%, bearish.

Out of all of the options we uncovered, there was 1 put, for a total amount of $28,094, and 9, calls, for a total amount of $599,750.

Predicted Price Range

Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $860.0 to $3800.0 for Booking Holdings during the past quarter.

Insights into Volume & Open Interest

Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.

This data can help you track the liquidity and interest for Booking Holdings's options for a given strike price.

Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Booking Holdings's whale activity within a strike price range from $860.0 to $3800.0 in the last 30 days.

Booking Holdings 30-Day Option Volume & Interest Snapshot

Largest Options Trades Observed:

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Following our analysis of the options activities associated with Booking Holdings, we pivot to a closer look at the company's own performance.

Present Market Standing of Booking Holdings

• Trading volume stands at 21,866, with BKNG's price down by -0.38%, positioned at $3502.05.
• RSI indicators show the stock to be may be overbought.
• Earnings announcement expected in 64 days.

What Analysts Are Saying About Booking Holdings

A total of 1 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $4000.0.

• Consistent in their evaluation, an analyst from TD Cowen keeps a Outperform rating on Booking Holdings with a target price of $4000.

Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.

If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.