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NetworkNewsWire Editorial Coverage: Customer relationship management (“CRM”) is a process in which a business or organization uses data analysis to better understand massive amounts of information to determine the best strategies for interacting with current and potential customers. Evolving from rudimentary surveys in the 1970s used by a handful of companies, CRM has become the biggest software market in the world used by 91% of companies that have more than 11 employees.
The market is dynamic and constantly evolving in order to maximize return on investment for companies around the world, with companies such as Infobird Co. Ltd IFBD (Profile) growing rapidly as a name brand in China. Majors such as Alibaba Group Holding Limited BABA are also part of the market getting in front of emerging trends, as are Zendesk Inc. ZEN, Twilio Inc. TWLO, and Salesforce.com Inc. CRM by providing the critical…
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The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.
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