Ford Powers Up With Tesla And Apple's Engineer

On Tuesday, Ford Motor Company F enjoyed seeing its stock surging after it revealed it hired former Tesla Inc TSLA senior vice president of engineering who was also in charge of Apple Inc's AAPL automotive venture. Doug Field will be taking over as chief advanced technology and embedded systems officer as he leads the way of Ford's next-generation technology and Ford+ era.

Field's Value To Ford

Field's talent and commitment to innovation that improves customers' lives will be invaluable for Ford's vision to create outstanding products, build strong customer loyalty and continuously improve user experiences. In a way, Field is coming home as he began his career at Ford, as a development engineer from 1987 to 1993. He himself emphasized his deep connection to the brand as Ford products have been in his life as long as he can remember, starting with America's best-selling car, the pickup truck F-150s that will soon gain its electric version, the Thunder.

EV Challenges Remain

Developing any technology comes with its challenges and as the development advances, the challenges tend to become even more complex. For example, the development of the plough that allowed humans to farm more efficiently was arguably less challenging than the development of the transistor that made digitizing information possible. Following this train of thought, EVs are more difficult to develop than the technologies we know so far, and this is the reason why ICE vehicles dominated our world despite the first EV coming to life back in the late 19th century.

Range issues were among the first challenges as batteries were too large and heavy and although significant progress has been made on this front, range anxiety remains. Putting battery technology aside, there is the question of undeveloped charging infrastructure and long charging times. Moving beyond all those technical difficulties, the hefty price tag remains a barrier to many who wish to make the switch from fossil fuels.

Many Developments On The Horizon

However, the very fact that the cost of electric vehicles is their only remaining barrier is a positive sign. The charging infrastructure is growing, they charge in a reasonable amount of time and the range is increasing. Moreover, last September, Musk promised Tesla will create an affordable EV of $25,000 in three years. But, for those who don't feel like betting on Musk's promise, innovative companies such as Worksport Ltd WKSP WKSPW are already doing a great job in making EVs more affordable.

Worksport brought solar power to the EV table with its upcoming TerraVis tonneau covers and its extension, TerraVis COR, which is an independent source of remote power. Moreover, the company announced working on a new product termed "NPEV" could play a revolutionary role in decarbonizing transportation with truly green energy.

All in all, from traditional automakers to startups entering the electrification race, the EV field is developing at a quick pace, making an all-electric future only a matter of time.

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