Color Star Announces New Business Division in Dubai to Bolster Metaverse Development

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

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Color Star Technology Co. Ltd. CSCW is a global entertainment technology company focused on online music education and the application of technology and artificial intelligence (AI) in the entertainment industry. The company is most renowned for offering a professional artist training platform featuring exclusive content, live interaction, and courses on music, sports, animation, painting, film, and television. 

Color Star has announced plans to establish an international business division in Dubai that will focus on capturing metaverse opportunities. 

A metaverse refers to a fully immersive, lifelike virtual world that parallels the real world and allows people to interact as avatars. It’s similar to virtual reality (VR), albeit more grandiose and interconnected. Metaverse technology has gained traction in the eyes of Big Tech giants like Microsoft MSFT and Facebook FB, which praise it as possibly the future of the internet.

Color Star initiated research and development into its very own metaverse software in February, known as Color Star Metaverse, following an injection of private equity. The goal of Color Star Metaverse is to build a unique metaverse featuring customizable virtual characters and virtual scenes where participants can become their ideal selves and have experiences mimicking the real world. 

Color Star is continuing to develop and design its virtual communities and products, harnessing the resources of other software companies through acquisitions and collaborations. Color Star has also optimized its existing relationships with celebrity artists to host performances, interactions, product sales, and other related experiences on Color Star Metaverse. 

Into the Metaverse

The company has successfully completed the 1st phase of Color Star Metaverse. The launch of the Dubai business division is expected to aid the 2nd phase of Color Star Metaverse development with a focus on curating VR scenes and complementary products to allow users to build various social, entertainment, daily life, and other virtual experience scenes for their virtual selves.

"We have already set foot in the metaverse field. While completing the 1st phase of the Color Star Metaverse, the company also issued a series of merger announcements, which are crucial to the establishment of a professional team and subsequent work on the Color Star Metaverse,” Color Star CEO Basil Wilson said. “We believe the Color Star Metaverse will present infinite possibilities for enterprises and the public, and all of this will be realized on our Color Star app."

Color Star is committed to developing new technologies related to the metaverse and non-fungible tokens (NFTs) and to presenting entertainment scenes and experiences to the public via advanced technology. Its business operations are conducted through its wholly-owned subsidiaries Color China Entertainment Ltd. and CACM Group NY Inc. Learn more about Color Star here. 

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and Skyline Corporate Communications Group, LLC, a financial partner of Benzinga. This article/video is a paid sponsorship by investor relations agency Skyline Corporate Communications Group, LLC, which is paid by Color Star CSCW for providing investor relations and corporate communications services relating to the Company’s securities. Please see Skyline's 17(b) Disclaimer and Disclosure Statement here: https://skylineccg.com/disclosures/. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. The content that follows is for informational purposes only and not intended to be investing advice.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.