The Alkaline Water Company Inc. Releases Shaq'd-Up Marketing Campaign

The Alkaline Water Company WTER WTER, the country’s largest independent alkaline water company, is now broadcasting commercials featuring Alkaline88(R) and WTER advisory board member and brand ambassador Shaquille O’Neal. The Shaq’d-up commercials are being seen in multiple formats across all media channels including 30-second and 15-second commercials on digital platforms and television; delivery channels include Hulu and YouTube as well as programmatic digital video and display, and micro-influencers.

Target markets were identified based on where WTER has seen significant growth over the past three years; the company expects to measure consumer response fairly quickly. “The Alkaline Water Company is ecstatic that we have begun to roll out marketing assets, which Alkaline88(R) and Shaquille O’Neal believe will make Alkaline88 a household brand,” said The Alkaline Water Company president and CEO Ricky Wright in the press release. “We are so happy to have Shaq as our ambassador; he fits the brand perfectly. Nothing is smoother than Shaq and Alkaline88. We’ve collaborated with our agency of record, NitroC, to create a strong strategic media effort, which launched on October 22. This awareness campaign brings our Deliciously Smooth(TM) water and our beloved brand ambassador into the homes and onto the screens of millions of Americans as we continue to grow into a household name.”

To view the full press release, visit https://ibn.fm/y4k90

About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88(R), is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts the company’s trademarked Clean Beverage label. Quickly recognized as a growing lifestyle brand, The Alkaline Water Company created the A88 Infused(TM) Beverage Division in 2018 to meet consumer demand for flavor-infused products under the A88 Infused brand. A88 Infused flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alkaline88 and A88 Infused brands. To learn more about the company, please visit www.Alkaline88.com and www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://ibn.fm/WTER

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