This Company Says the Poke Bowl Craze Is Here To Stay

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

It’s healthy. It’s grab-n-go. It’s customizable.

And it’s Instagrammable.

No wonder poke bowls have taken the dining world — and foodies — by storm.

As an original Hawaiian dish that has been around for quite some time (poke means “to cut”), these bowls have only recently become popular on a mainstream scale. Found all over Meta Platforms Inc.’s FB Facebook and Instagram platforms as well as Tiktok, poke bowls are aesthetically pleasing for social media content, skyrocketing in popularity with every like and comment. 

Typically, the base is rice and the main protein includes raw fish like tuna or salmon, although cooked chicken is very popular. Toppings are endless, but options include avocado, cucumber, radishes, mango, sesame seeds and nuts, with dressings such as soy sauce, honey and rice vinegar. This personalized bowl is fast, fresh food that fits well into the health-conscious world of today.

Companies like Pokémoto note its products are similar to a deconstructed sushi roll, which is trending well with the millennial and Gen-Z market. Pokémoto reports that because of its successes, franchising opportunities have been skyrocketing: As a 19-location and growing company, Pokémoto recently raised $15 million to push its franchising efforts to the next level. It’s signed 6 new agreements in the last 30 days in New York, Massachusetts and Mississippi and recently opened  4 new college locations in northern Virginia, along with opening its first location on the Fort Meade military base.

Founded in New Haven, Connecticut, in 2017, PokéMoto wanted to fill a gap in the New England seafood market with a twist: fresh fish in rice bowls. Founder Thomas Nguygen lived in Hawaii and loved the state’s traditional bowls, so he wanted to recreate them across the country. The menu includes a base option, protein, mix-ins, in-house made sauces, last-second toppings and dessert. 

The process to join the company’s growing franchise pipeline requires an inquiry, initial call, franchise disclosure document review, due diligence, a brand overview call and signing the franchise agreement. A comprehensive training program as well as marketing, franchising and operational support are also provided when you join the Pokémoto team.

A subsidiary of Muscle Maker Inc. GRIL, a company that provides healthier versions of mainstream dishes, Pokémoto fits well into the health-conscious market that so many are striving to be a part of. In fact, this wellness space is estimated at more than $1.5 trillion globally, with an annual growth rate of 5% to 10%, which the company believes is perfect timing for a franchise rollout.

Pokémoto believes that with its low cost of entry, ease of operation, extra support and millennial and Generation Z approval, it might be time for you to “Ride the Wave” with it. You can find out how to start your own franchise here.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.