The Poke Party is Here To Stay

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

It’s healthy. It’s grab-n-go. It’s customizable. And it’s Instagrammable. 

Poke bowls seem to have taken the dining world — and foodies — by storm.  One company's goal is to be the largest company in this newfound market space: Pokémoto. 

Founded in New Haven, Connecticut in 2017, Pokémoto wanted to fill a gap in the New England seafood market with a twist: fresh fish in rice bowls. Founder Thomas Nguygen lived in Hawaii and loved the state’s traditional bowls, so he wanted to recreate them across the country. 

As an original Hawaiian dish that has been around for quite some time (poke means “to cut”), these bowls have only recently become popular on a mainstream scale. Found all over Meta Platforms Inc.’s FB Facebook and Instagram platforms as well as Tiktok, they are skyrocketing in popularity with every like and comment due to their aesthetically pleasing structure and health-conscious nature. 

Bites by the Numbers:

• Signed 6 new agreements in the last 30 days in New York, Massachusetts and Mississippi and recently opened 4 new college locations in northern Virginia 
• Raised $15 million to push its franchising to the next level
• Trending well with the millennial and Gen-Z market, fitting into a wellness space of an estimated $1.5 trillion globally, with an annual growth rate of 5% to 10%
• Is now a subsidiary of Muscle Maker Inc. GRIL, a company that provides healthier versions of mainstream dishes.

Pokémoto believes that with its low cost of entry, ease of operation, extra support and millennial and Generation Z approval, it might be time for you to “Ride the Wave” with it. You can find out more here.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.