Before Jet Token’s newest HondaJet Elite could lift off the runway on delivery day, the company had pre-sold its jet card capacity. Jet Token is one of two options for the public to buy shares in a pure-play private aviation company and to get behind the COVID-related private travel boom. The other option, Wheels Up Experience, Inc. (NYSE:UP) is a recent SPAC deal that has a fleet primarily of propeller planes, whereas Jet Token is focused solely on jets, the HondaJet Elite/S in particular. 

While it’s straightforward to book travel on airlines like American Airlines Group Inc. (NASDAQ:AAL), Delta Air Lines Inc. (NYSE:DAL), Southwest Airlines Co. (NYSE:LUV), and United Airlines Holdings Inc. (NASDAQ:UAL), private jet travel is neither widely understood nor intuitive to access.

Founded in 2018, Jet Token wants to make private jet service more open and easily accessible to all — like Uber Technologies Inc. (NYSE:UBER) transformed the ridesharing industry. However, as founder Mike Winston is quick to point out, planes are different from cars and therefore a comparison to Uber, while intuitively helpful, does not truly reflect the complexities of aircraft sharing. Specifically, one can get away with not having a car and instead rely on Uber, but when it comes to airplanes - the supply demand imbalance at certain points each year - makes such an approach unrealistic. This explains the existence of private jet membership programs such as Jet Token that, in addition to an uber-like feature, also offer blocks of guaranteed time for those willing to purchase in advance and/or buy a partial interest in an aircraft.

Through its iOS/Android app, Jet Token envisions a time when travelers will be able to use one app to book a private jet, a commercial airline ticket, or both all on the same itinerary.

George Murnane, Jet Token’s CEO, highlighting what the company believes is its unique advantage, said in an interview, “If you fly from London to Palm Springs, CA and go private all the way, you’re looking at a cost of $110,000, but if you book it through us, you can fly first class to Los Angeles and then pick up one of our jets for the rest of the way. Altogether, it’ll only set you back $16,500 instead of $110,000.”

Murnane has over 30 years of experience in aviation and is a pilot with commercial, instrument, and multi-engine ratings. He spent 5 years at the International Airline Support Group and served as the chief operating officer of Atlas Air. After spells at Mesa Air Group Inc. (NASDAQ:MESA), VistaJet, and Amiral Holdings, he was recruited to become CEO of ImperialJet. He joined Jet Token in 2019 after seven years of running Imperial Jet, a European private jet charter company with its own fleet.

Another key member of Jet Token’s team is Brenda Paauwe-Navori, Head of Sales and member of the Advisory Board. Brenda is an aviation and space veteran with over 25 years of senior leadership at global industry giants such as Embraer Aircraft Inc., Antilles Genot & Partners, Virgin Group, and Bombardier Aviation. In 2014, her life’s journey helped inspire the Disney movie Million Dollar Arm, starring John Hamm, Suraj Sharma, and Alan Arkin.

The ongoing Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. You should read the Offering Circular and Risks related to this offering before investing.

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