Rolls-Royce Goes Full Electric - More Than 300 Orders For Its $400K Spectre Electric Vehicle

Last year, Rolls-Royce RYCEY announced plans to replace its entire lineup of automobiles with EVs by 2030. To make good on this promise, the luxury auto manufacturer unveiled its first EV called Spectre on October 18.

According to CEO, Torsten Muller-Otvos, 300+ customers had put deposits down for the car even before the unveiling last Tuesday. Many interested buyers visited the headquarters of Rolls-Royce in Goodwood, England, to get a sneak peek at the EV Coupe before its official unveiling.

The price of Spectre starts from $413,000 and has a range of 320 miles boasting 577 horsepower. The Coupe can go to 0-60 MPH in just 4.4 seconds and is relatively slimmer than usual Rolls-Royces. Spectre also became the first Rolls-Royce to have starlight doors with 1400 “stars” embedded in its interior.

The front grille is illuminated with 22 LEDs and has a “waft” line along its sides. The famous “Spirit of Ecstasy” figurine was also given a lower and more stable stance. EVs account for 6.4% of the total market in the US, which rose from 2.6% last year. Spectre is one of the most expensive EV Coupes in the market currently, described by the company as an “Ultra-Luxury Electric Super Coupé.”On discussing the new vehicle, Muller-Otvos said, “stability, brilliant quality, timeless materials, flight-on-land, silent propulsion. It carries all these genes Rolls-Royce is famous for.” 2021 has been a record year for Rolls-Royce, delivering 5,586 cars worldwide.

While the sales target and objectives aren’t clear, the president of Rolls-Royce motor cars America, Martin Fritsches says, “Demand has been incredible. While we haven’t even shown Spectre publicly, we have more hard orders already than we had in total for Dawn or Cullinan.”