Innovative Eyewear Is Bringing Smart Eyewear To Global Brand Nautica®

Innovative Eyewear Inc. LUCY LUCYW, the developer and provider of Lucyd® smart eyewear and companion apps, has acquired an exclusive, multiyear license to the Nautica® brand for smartglasses 

The Nautica smart eyewear collection, “powered by Lucyd®,” is expected to launch holiday2022 or soon thereafter.

This is exciting news for Innovative Eyewear as Nautica is one of the most recognizable American brands globally. Nautica has a presence in more than 65 countries, with over 1,400 Nautica-branded shops in stores worldwide and numerous standalone outlets. 

"The Nautica smart eyewear line will stay true to the brand essence, by bringing the inspiration of the sea into smart eyewear that is modern, user-friendly and affordable," Innovative Eyewear CEO Harrison Gross said. "Our Nautica® smart eyewear collection, powered by Lucyd®, will align perfectly with today’s lifestyle, as we believe consumers are looking for designer eyewear that allows them to remain connected to their digital lives."

The Lucyd® brand has been on the smart eyewear scene since 2018. The brand was founded by tech entrepreneurs who were interested in building smart eyewear that works just like regular designer glasses, while keeping customers seamlessly and safely connected to their digital lives. In 2022, over 200 optical stores in North America carry Lucyd frames.

The Global Smart Eyewear Market Is Growing

Smart glasses first came onto the market in 2011, gained in popularity at the end of the decade and are now poised to be one of the next big wearable technologies. Just as smartwatches are widely popular, smart eyewear will likely follow in those footsteps. 

In 2021, the global smart eyewear technology market was worth $3.5 billion and is expected to grow to $6.6 billion by 2028 at a compound annual growth rate of approximately 11.7%. Additionally, as consumer needs evolve, the company believes that more of the traditional $28bn US optical market will be composed of smart eyewear sales. 

Smart eyewear is typically equipped with speakers, microphones and cameras. Some eyewear has a two-dimensional image displayed on the lens, offering an augmented reality experience.

One thing that has made the adoption of smart eyewear slower than smartwatches, is that eyewear product lines require a large number of styles and sizes to meet the needs of optical consumers. e. However, partnerships like Innovative Eyewear and Nautica will help expand the reach of smart eyewear by showing Nautica’s global customer base how smart eyewear can bring fashion and tech together in one groundbreaking experience.

Featured photo by Sabri Tuzcu on Unsplash

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