Privacy Is More Important Than Ever In The New Age Of AI – Tech CEO Alain Ghiai Explains

AI art has been taking the internet by storm lately. Apps like Lensa AI allow users to take a selfie and have it transformed into avatars, whether it be a goddess, superhero, or Renaissance-era portrait. CEO Alain Ghiai of Sekur Private Data Ltd. OTCQX: SWISF | CSE: SKUR | FRA: GDT0 recently spoke to New to The Street to share his concerns about the data privacy around these seemingly harmless apps. 

Ghiai warns viewers about the danger of AI apps because when users engage in these platforms, the platforms gain access to facial recognition. He shares, “these apps, like Lensa AI and others like it, entice people to give away your personal details and your facial unique features, and it's a trap. Essentially you are being fooled to give your facial recognition features.” 

Ghiai explains that Big Tech platforms are known for cybersecurity breaches but more concerningly, they sell and rent your data, and the companies and people they sell that data to, are not protecting users’ data from hackers. He estimates that the data lending business is worth around $185 billion yearly.

While there have been some updates to privacy laws that Big Tech companies and apps have to adhere to, the laws aren’t too strict and Terms & Conditions do not guarantee safety. Recently California and the European Union enacted new privacy changes on data which has led to an increase in privacy policy updates, but this does not prevent Big Tech platforms from mining and selling personal data. 

This is what makes Sekur such an appealing company to individuals who are concerned about their privacy. Sekur is a US-listed cybersecurity and internet privacy company with roots in Switzerland that provides private and secure communications and data management. It uses military-grade encryption security and combines it with its proprietary encryption and Swiss data privacy laws. The Swiss are known for their tough privacy laws and willingness to penalize tech providers who violate those laws. 

Sekur is best known for its corporate products like SekurMail and SekurMessenger which offer users complete privacy. Capitalizing on the strict Swiss privacy laws, Sekur has built a brand that prides itself on state-of-the-art technology allowing for secure communication. The company recently announced its advancement into a new market with its new Swiss hosted and highly encrypted VPN product, SekurVPN. Ghiai explains that privacy is in the company’s DNA. Every product is designed with privacy as a foundation. 

For Ghiai, allowing people to divest from Big Tech platforms and have access to products like SekurMail or SekurMessenger gives people peace of mind and protects them from exploitation. He compares Big Tech companies to “advertising agencies,” and Sekur has a strict policy of never selling, lending, or renting data. In a way, Sekur is democratizing privacy. 

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Featured Photo by Birmingham Museums Trust on Unsplash