What Networks Were the Royal Wedding "Winners and Losers?"

 

Despite a very early morning start in the U.S. to Friday's Royal nuptials, TiVo TIVO today announced that 41 percent of DVR viewers still chose to watch Prince William wed Catherine Middleton live, with NBC, ABC and CBS networks capturing the most American viewers early Friday morning.

While thousands did tune in as early as 3 a.m. PDT to watch the holy union, there was a dramatic lift in viewers tuning into the later morning coverage of the event. In fact, the "Today" show and "Good Morning America" both managed to obtain higher program ratings during their regular scheduled time slots than during their live coverage of the event earlier that morning. Between 7-9 a.m., viewership of "Today" was up 50 percent and "Good Morning America" was up 79 percent compared to the shows' average viewership in the first quarter of 2011, according to TiVo data.

Of the major networks covering the Royal Wedding, TiVo found the following networks obtained the highest viewership:

1. NBC "Today: From the Royal Wedding"
2. ABC "Good Morning America: From Westminster Abbey"
3. CBS "The Royal Wedding"
4. CNN "The Royal Wedding"
5. BBCA "The Royal Wedding"
6. TLC "The Royal Wedding"
7. FNC "The Royal Wedding"
8. E! "Live from the Royal Wedding"
9. MSNBC "Morning Joe: William & Catherine: The Royal Wedding"

According to TiVo data, the most watched moment of the Royal Wedding was Kate Middleton arriving at the altar to meet her prince, followed by her arrival at the church when her wedding dress is revealed and then the closing of the ceremony as the newlyweds make their way from the altar as they depart Westminster Abbey. 

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