Meta AI Assistant May Get Paid Subscriptions, Ads; Llama 4 Upgrade In The Works

Mark Zuckerberg wants to build up the voice capabilities of Meta Platforms Inc’s META artificial intelligence this year.

Meta plans to introduce improved voice features into its latest open-source large language model, Llama 4, The Financial Times reported, citing unnamed sources familiar with the matter.

The Facebook and Instagram parent remained engaged in making the conversation between a user and its voice model closer to a two-way natural dialogue, the sources told.

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Zuckerberg outlined plans to make the company the “AI leader,” calling 2025 significant.

This has led the company to trial premium subscriptions for its AI assistant, Meta AI, for agentic tasks such as booking reservations. 

It also considers introducing paid advertising or sponsored posts into AI assistant search results, the sources added.

In 2024, Zuckerberg shared plans to build an AI engineering agent with coding and problem-solving abilities.

Meta’s investment in virtual and augmented reality will likely top $100 billion in 2025, coinciding with Zuckerberg hailing 2025 as significant for its smart glasses.

Reportedly, Meta’s investment in VR and AR product development and acquisitions has topped $80 billion since it launched the initiative in 2014.

Wall Street firms, including Rosenblatt, Scotiabank and Truist Securities, raised price targets on Meta stock after its fourth-quarter report, citing AI and ad growth potential. They highlighted Meta’s AI investments, Llama upgrades and ad tech as key drivers for long-term revenue growth.

META Price Action: Meta Platforms stock is up 0.17% at $629 premarket at publication Friday.

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