Green Mountain Green In A Sea Of Red (GMCR)

Shares of Green Mountain Coffee Roasters Inc. GMCR are sharply higher today, gaining $2.00 to $60.99, a gain of nearly 4%, despite the broader markets getting destroyed again today.

Volume is running particularly high today, having traded around 4 million shares, which is just below the 4.5 million shares it trades on a normal day.

There was a Wall Street Journal report today that said that Starbucks SBUX may have goofed by not buying Green Mountain outright, as opposed to the partnership it did with the company in regards to the single cup coffee market.

Green Mountain Coffee Roasters, Inc. operates in the specialty coffee industry in the United States and internationally. It sells approximately 200 whole bean and ground coffee selections, cocoa, teas, and coffees.