Green Mountain Coffee Roasters Plunging 5% As Coffee Stocks Go Cold

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Green Mountain Coffee Roasters Inc.
GMCR
shares are plunging today, down nearly 5% on heavy volume as the other coffee stocks are seeing outflows, including Tim Horton's
THI
, Coffee Holding Co., Inc.
JVA
, and Caribou Coffee Company, Inc.
CBOU
. Conversely, names like Peet's Coffee & Tea, Inc.
PEET
and Starbucks
SBUX
are higher on the day. Shares of Green Mountain have been one of the best performing stocks this year, gaining 173% since the beginning of the year. Since the company announced a partnership with Starbucks back in
early March,
shares have gained another 105% as analysts have ratcheted up their earnings expectations from the mega deal. The deal means that Starbucks will now be its coffee and Tazo tea in Keurig's K-Cup portions. At last check, shares of Green Mountain were off $4.84 to $89.76, a loss of 5.12%‎ on almost 2 million shares.
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Posted In: MoversConsumer DiscretionaryConsumer StaplesPackaged Foods & MeatsRestaurants
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