Reverse Stock Split for Pacific Capital Bancorp Effective Today

Pacific Capital Bancorp PCBC announced today that its previously disclosed 1-for-100 reverse stock split of its common stock became effective at 1:00 p.m. California time today. Commencing December 29, 2010, the Company's shares will trade on the NASDAQ Global Select Market under the symbol “PCBCD” for a period of 20 trading days as a result of the reverse stock split. The Company's symbol will revert back to its original symbol “PCBC” on January 27, 2010. The Company's common stock has been assigned a new CUSIP number 69404P 200.