Alliance Data's LoyaltyOne Business Signs Multi-Year Renewal

Alliance Data Systems Corporation ADS announced that its Canadian coalition loyalty business has signed a multi-year contract renewal with Sobeys Inc. Under terms of the renewal, Sobeys Inc.'s retail brands – including Sobeys, Foodland and Lawtons Drugs in Atlantic Canada as well as IGA, IGA Extra, Les Marches Tradition and Rachelle-Bery stores in the province of Quebec – will all continue as participating sponsors in the Canadian AIR MILES Reward Program. Sobeys Inc. is wholly-owned by Empire Company Limited, which posted revenue of CDN$15.5 billion in fiscal 2010.