TripAdvisor Acquires EveryTrail

TripAdvisor, an operating company of Expedia, Inc. EXPE, today announced it has expanded its mobile travel offering with the acquisition of Palo Alto, California-based EveryTrail. EveryTrail has developed a GPS-enabled publishing platform to create outdoor tours and city guides for mobile devices. The technology will complement TripAdvisor's millions of travel reviews and opinions, and enrich the quality of travel information consumers can access from their smartphones. Terms of the acquisition will not be disclosed.