Apple Sues Amazon over App Store Trademark (AAPL, AMZN)

Apple Sues Amazon over App Store Trademark (AAPL, AMZN) Apple AAPL has sued Amazon.com AMZN over the right to use the company's App Store trademark, court filings show. Filed in California federal court last week, the lawsuit accused Amazon.com of improperly using Apple's App Store trademark to solicit software developers. Apple argues that it's a victim of unfair competition, and hopes the court will disallow it's Amazon use. According to a Reuters report, "Apple has applied to register the APP STORE trademark in the United States, a bid which Microsoft opposes. The matter is currently before a trademark trial and appeals board, according to the lawsuit." Apple spokeswoman Kristin Huguet said on Monday that the company "asked Amazon not to copy the APP STORE name because it will confuse and mislead customers." Shares of Apple close higher by 2.6% Monday, to $339.30. Amazon.com closed at $164.52, up 1.67%.