Kraft Foods Extends Partnerships With Paula Deen Enterprises, EQAL, Digitas

Kraft Foods KFT announced today its plans to extend its partnerships with Paula Deen Enterprises, Digitas and EQAL to launch Season 2 of the Real Women of Philadelphia online community and cooking competition. Building on the incredible success of the first season, home cooks nationwide are invited to upload videos showcasing their preparation of original recipes using Philadelphia Cream Cheese or the new Philadelphia Cooking Creme.