TV star, entrepreneur and bestselling author Sandra Lee has entered into a direct-to-retail license agreement with Sears Holdings SHLD for home products.
The exclusive collection of home products, Sandra by Sandra Lee, will be available in Sears and Kmart stores in spring 2012. The initial launch of the collection will include cookware, utensils, gadgets, bakeware, small kitchen appliances and tabletop items.
The Sandra by Sandra Lee license agreement with Sears Holdings was entered into by Sandra Lee in association with Iconix Brand Group, Inc. ICON.
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