Heartland Payment Systems Chief Executive Officer and President Adopt 10b5-1 Plans

Heartland Payment Systems, Inc. HPY announced that Robert O. Carr, its Chairman and Chief Executive Officer, adopted, prior to the commencement of the Company's regular quarterly trading blackout period for the first quarter of 2011, a pre-arranged trading plan in accordance with Rule 10b5-1 under the Securities Exchange Act of 1934 and the Company's policies with respect to sale of shares held by insiders. Rule 10b5-1 allows corporate officers and directors to adopt such plans at times that they do not have material, non-public information. Under this plan, Mr. Carr may exercise options and sell up to 490,000 shares of Heartland's common stock through December 30, 2011. Robert H.B. Baldwin, Jr., Heartland's President, has also adopted, prior to the commencement of the Company's regular quarterly trading blackout period for the first quarter of 2011, a pre-arranged stock trading plan in accordance with Rule 10b5-1 and the Company's policies. Under the plan, Mr. Baldwin will exercise vested stock options and sell up to 282,636 underlying shares through January 31, 2012 to meet his tax obligations resulting from the option exercise and as part of his long-term financial plan for asset diversification and liquidity. The options expire by their terms in February 2012.