Vail Resorts Names Kirsten Lynch Chief Marketing Officer

Vail Resorts, Inc. MTN today announced the appointment of Kirsten A. Lynch as the new chief marketing officer for the Company. Lynch will assume responsibilities for the Company's marketing functions, including brand marketing, advertising, CRM, market research, pricing, e-commerce, online marketing and strategic alliances. She will oversee the Company's marketing efforts in its Mountain, Hospitality and Real Estate divisions. Lynch will begin in her new position on July 5, 2011, in the Company's corporate offices in Broomfield, Colo.