Johnson & Johnson JNJ today announced that the company has entered into an agreement to become a global sponsor of the 2014 FIFA World Cup Brazil, becoming the eighth and final FIFA World Cup Sponsor.
With this sponsorship, Johnson & Johnson will be the exclusive and Official Healthcare Sponsor, with the ability to activate across their Consumer, Medical Devices & Diagnostics and Pharmaceutical businesses. Johnson & Johnson will receive exclusive global marketing rights related to the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup.
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