Travelzoo Asia Pacific Unveils Chinese Brand Identity

Travelzoo Asia Pacific, a licensee of Travelzoo Inc. TZOO announced the launch of its Chinese brand identity to enhance its relevance to the discerning Chinese consumers and takes a bigger step toward its accelerated growth plans in China. "Travelzoo has clearly emerged as a publisher of high quality travel deals in China," said Mr. Jason Yap, CEO, Travelzoo Asia Pacific. "The Chinese identity reinforces our global position as a hallmark of the most trusted publisher of travel and entertainment deals. It deepens our commitment for even broader recognition of the Travelzoo brand in China." In China, Travelzoo will be branded and operated in the name of Travelzoo Lv You Zu (in Chinese phonetics). The website was also redesigned since May this year for greater ease of use for its loyal subscribers and users in China. The enhanced visual identity is designed to target an emerging culture of individuals in China who are passionate about travelling, and who are savvy with their lifestyle choices. The logo design captures Travelzoo's rooted set of values - simple, fun, trusting and inspiring, with Lv You Zu depicted in a flowing mark.