Nielsen Signs U.S. Cooperation Agreement with Walmart

Nielsen NLSN has signed a cooperation agreement with Walmart WMT to receive and analyze sales information from Walmart's U.S. stores. The agreement marks Walmart's return to the consumer packaged goods industry's information sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information, and this will add to the existing market information, enabling Nielsen to provide a better, more precise view of consumer purchase activity for the benefit of the industry.