E*TRADE Financial Corporation Reports 11% Increase MoM in Monthly Activity for July 2011

E*TRADE Financial Corporation ETFC today released its Monthly Activity Report for July 2011. Daily Average Revenue Trades (“DARTs”) for July were 144,023, an 11 percent increase from June and a 12 percent increase from the year-ago period. The company ended the month with approximately 2.8 million brokerage accounts – including gross new brokerage accounts of 24,110 and net new brokerage accounts of 916 during the month. Total accounts ended the month at approximately 4.3 million. Net new brokerage assets were positive $0.4 billion in the month. During the month, customer security holdings declined by two percent, or $2.6 billion, and brokerage-related cash increased by $1.4 billion to $27.7 billion, while customers were net sellers of approximately $1.1 billion in securities. Bank-related cash and deposits decreased by $0.1 billion, ending the month at $8.3 billion.