SAP Names Jonathan Becher Chief Marketing Officer

SAP AG SAP today announced the appointment of Jonathan Becher as its chief marketing officer, reporting to SAP Co-CEOs Bill McDermott and Jim Hagemann Snabe. Becher joined SAP through the acquisition of Pilot Software, where he served as president, CEO and chief marketing officer. Since joining SAP four years ago, Becher has served as executive vice president of Marketing, focused on streamlining field, solution, and partner marketing. "Jonathan has demonstrated an unwavering commitment to executing on SAP's winning strategy and has been a critical driver of enhancing the perception of SAP in the marketplace," said McDermott. "We are confident that Jonathan and his team will accelerate SAP's momentum by moving our brand to a new level and driving the growth of our business by inspiring people around the world about our innovations through a state-of-the-art marketing approach," said Snabe.